“The disciplines of event management are transferrable to many spheres such as volunteer support programmes. All our sporting events depend on volunteers and we train them in how to play an integral role in the event’s operations so they understand their importance, enjoy the experience and return again next year.” Jane Patterson
Event management
SportArts and entertainment
Corporate
Hospitality
- Professional event management - The Patter has an exemplary safety record
- Pride in professional events - we deliver a rewarding and memorable experience for stakeholders, participants and spectators
- Engagement with stakeholders - we ensure a professional association with corporate brands
- Strong marketing and public relations focus - we market your brand so your event stands out from the rest
Sponsorship strategy and sales
“What is absolutely critical to a decision to sponsor an event is return on investment. Sponsorship has to provide your organisation a measurable return – that being a measurable dollar investment. You want more than just signage and tickets. You want to use the sponsorship as a creative and effective way to generate publicity and connect with your customers.” Jane Patterson, speaking to Sport Hawke’s BayThe Patter focuses on the power of sponsorship to communicate with customers. Our expertise includes:
- Strategy development
- Search, selection, negotiation
- Contract application
- Marketplace analysis
- Research
The Patter Consulting
The Patter is experienced at working alongside host cities, government agencies and national sporting federations to ensure they develop a world class event operating under best practice methods.
Services include:- Feasibility and capability planning
- Volunteer recruitment and planning programmes
- Event planning, scheduling and check list preparation
- Financial planning – event budgeting
- Leverage and legacy planning
- Local and central government funding applications
- Bidding - project management
- Risk mitigation services
- Commercial sponsorship strategies
- Marketing and public relations planning
Professional speaking
Jane Patterson undertakes speaking engagements to corporate and national sporting federations on:- Sponsorship in today’s market
- Event risk management
- Staging memorable, professional world class events
- “The Challenge” – my first and only triathlon – Ironman Hawaii Finisher 2009
“Our problem is that we make the mistake of comparing ourselves with other people. You are not inferior or superior to any human being. You do not determine your success by comparing yourself to others. Rather you determine your success by comparing your accomplishments to your capabilities. You are ‘Number One’ when you do the best you can with what you have – every day!” Jane Patterson speaking to Achievers Breakfast
ADVISORY ROLES
Rugby World Cup
Rugby New Zealand 2011 - Independent Training Advisory Group
UNITEC
Independent Advisory Group – Course Structure, Bachelor of Sport
