our services
“The disciplines of event management are transferrable to many spheres such as volunteer support programmes. All our sporting events depend on volunteers and we train them in how to play an integral role in the event’s operations so they understand their importance, enjoy the experience and return again next year.” Jane Patterson

Event management

Sport
Arts and entertainment
Corporate
Hospitality

Sponsorship strategy and sales

“What is absolutely critical to a decision to sponsor an event is return on investment. Sponsorship has to provide your organisation a measurable return – that being a measurable dollar investment. You want more than just signage and tickets. You want to use the sponsorship as a creative and effective way to generate publicity and connect with your customers.” Jane Patterson, speaking to Sport Hawke’s Bay
The Patter focuses on the power of sponsorship to communicate with customers. Our expertise includes:

The Patter Consulting

The Patter is experienced at working alongside host cities, government agencies and national sporting federations to ensure they develop a world class event operating under best practice methods.

Services include:

Professional speaking

Jane Patterson undertakes speaking engagements to corporate and national sporting federations on:
“Our problem is that we make the mistake of comparing ourselves with other people. You are not inferior or superior to any human being. You do not determine your success by comparing yourself to others. Rather you determine your success by comparing your accomplishments to your capabilities. You are ‘Number One’ when you do the best you can with what you have – every day!” Jane Patterson speaking to Achievers Breakfast

ADVISORY ROLES

Rugby World Cup

Rugby New Zealand 2011 - Independent Training Advisory Group

UNITEC

Independent Advisory Group – Course Structure, Bachelor of Sport